20+ years of creative communications experience, including brand building, editorial, digital, print, social, store visuals, and photography.

5 years of long-form editorial experience, including sponsored partnerships, editorial strategy, content planning, freelancer management, and social media.

Hi, I’m Whitney.

After graduating with a degree in English, I moved from Illinois to Dallas in 2002, accumulated writing experience in the mortgage and hospitality industries, and since 2009, enjoyed various marketing communications roles in creative advertising.

I’ve spent the majority of my career at JCPenney, where I started as a contract copywriter and left as an associate creative director. I’m a passionate and energetic brand champion who loves creating comprehensive strategies to produce and promote engaging omnichannel content.

I’ve worked hands-on to align all aspects of the creative process, leading cross-functional teams to deliver on-brand stories that supported business goals. I have proven success leading multiple projects as a strategic planner and empathetic mentor.

20+ years of creative communications experience, including brand building, editorial, digital, print, social, store visuals, and photography.5 years of long-form editorial experience, including sponsored partnerships, editorial strategy, content planning, freelancer management, and social media.

Whitney L Reed

20+ years of creative communications experience, including brand building, editorial, digital, print, social, store visuals, and photography.

5 years of long-form editorial experience, including sponsored partnerships, editorial strategy, content planning, freelancer management, and social media.