WORK
EXPERIENCE

2017 - 2022 | Editorial Director, Dallas Moms & Collin County Moms

  • Lead annual content strategy and drive monthly editorial calendar

  • Edit written, social and video content submitted by contributor team

  • Present editorial and content learnings and tips at Writer's Workshop

  • Manage 40+ contributor team and provide editorial, creative, and technical support

  • Maintain Collin County Mom's & Dallas Mom's web menu, featured guides and content themes on home page

  • Track monthly analytics to ascertain content engagement levels

  • 145% pageview growth for Collin County Moms, 2017 to present

  • Employ and teach SEO best practices via Wordpress and Yoast SEO plug in for optimized content and imagery

FEB 2009 - Present | Associate Creative Director, JCPenney

  • Digital experiences: home page and department/category page storytelling and execution

  • Owned Media: Email storytelling and execution, SMS, Push, affiliate and high-impact ads

  • Photography: Monthly enterprise brainstorming to inform email and social storytelling

  • In-Store Visuals: Establishing more robust omnichannel communications

  • Brand Launches: Establish voice for multiple private brands, as well as ABG brand partnerships for Sports Illustrated, Frye and Co., Juicy by Juicy Couture.

  • Seasonal Campaigns: Spring Style, Back to School, Black Friday, Holiday